The Shop Inside Highland Park Village That Keeps Sending Brands To Knox Street

Where do you go to see the Knox Street of 2027 before it has a storefront? Try 26B Highland Park Village. There, inside MARKET, a luxury concept shop, two in-store pop-up spaces host emerging designers on rotating terms, alongside a separate fine-jewelry program called the Residency.

Over the past two years, a run of brands that tested Dallas in or near those spaces have announced permanent stores. Their new addresses are mostly on Knox Street rather than inside the Village. This fall's Knox openings are easier to follow once you see where the brands came from, and so is the list of names likely to show up there next.

How a Six-Month Lease Inside Another Store Works

MARKET says it created its rotating pop-up spaces in March 2020, in an About page it published in September 2025. The Highland Park Village directory dates "The Pop-Up Concept" to 2019. Either way, the setup is the same. Each brand gets a seasonal six-month term, which MARKET describes as a chance for both the shop and the brand to introduce themselves to the DFW area.

In the first years of the program, a successful test often ended inside the Village. MARKET names La Ligne, La Vie Style House and LoveShackFancy as pop-up alumni that went on to lease space in Highland Park Village and expand in Texas.

In practice, many terms run far longer than six months. Here is the current roster, from MARKET's pop-up page:

• Johanna Ortiz, the Colombian label founded in Cali in 2003, July 2026 to current.
• Spinelli Kilcollin, the Los Angeles fine-jewelry brand known for linked rings, in the Residency since September 2025. The Village directory says the Residency launched with Spinelli Kilcollin that month.
• STAUD, the Los Angeles brand founded in 2015, July 2023 to current.

Two recent alumni round out the picture. A.L.C. ran from September 2022 to January 2025, and Cult Gaia ran from February 2025 to June 2026.

Where This Year's Graduates Signed

STAUD has been at MARKET longer than any brand on the current list, and it is now headed to Knox. In its October 15 Knox Street tracker, D Magazine lists a STAUD store opening there by the end of 2026, the brand's first standalone location in Texas. Three-plus years of selling inside someone else's shop came before that lease.

Cult Gaia's route is easier to trace in the press. PaperCity reported in March 2025 that the brand was opening a one-year shop-in-shop at MARKET. The pop-up ended in June 2026. In August, PaperCity reported that Cult Gaia would open its first Dallas boutique on Knox Street. The dates published so far disagree. PaperCity pointed to November 2026 and D Magazine says fall 2026. Knox Street's own announcement says "Opening fall 2027" and describes a modern space with an on-site matcha experience. For now, the Highland Park chapter is over, and the Knox opening has no firm date.

Three more moves follow the same direction:

1. Anthropologie moved from Highland Park Village to Knox in 2022. In May 2025 it shifted a couple of blocks over, into the former Mitchell Gold and Bob Williams space, which made room for Kith.
2. Roller Rabbit moved its block-print patterns from Highland Park Village to Knox Street in 2025.
3. TWP, the New York luxury womenswear label, opened as a pop-up in Highland Park last year and is making things permanent on Knox this fall, according to D Magazine.

The clearest sign of the connection between the two districts is The Conservatory. Brian Bolke's store has been in Highland Park Village since 2019. He is now opening a two-story, 10,000-square-foot sister concept on Knox with an outdoor deck and a bar and restaurant, near where his original Forty Five Ten once stood. D Magazine expects it by the end of 2026, and Knox Street's profile lists it as coming soon. This one is a second location, not a move. The Village store stays, and the brand grows on Knox.

What Is Open on Knox Now, and What Is Still a Date on a Calendar

All of this means Knox is filling in fast, and the calendar is uneven. Some stores have been open for weeks, and others have only a season attached. Here is where things stand heading into November, based on D Magazine's October tracker and the district's own shop pages.

A few rows are worth a closer look. Victory Tap's official location page lists the address as 4511 McKinney Ave., along with hours and online reservations. The Dallas Morning News reported in August that Lombardi concepts would turn the Mar Y Sol space into a sports bar after Mar Y Sol closed in mid-August. Bachendorf's is working with Droese Raney Architecture, the firm behind Forty Five Ten and Park House, and plans a full-service bar with a rotation of designer residences. KD Biel adds high-end home decor to a block that has been mostly fashion.

D Magazine lists three more food openings for 2027. Sant Ambroeus, the Milan cafe founded in 1936, will open its first Texas location. The il Bracco team is opening The Main House in the former Mashburn space, and Théa Mediterranean Rooftop is bringing its second location.

The Hotel That Changes the Math in January

Knox's leasing pace makes more sense with one more date in mind. The Knox, Auberge Collection, the long-awaited hotel across from Le Bilboquet, now has an official opening date of January 29, 2027. Bookings for its 140 rooms opened October 15, with rates starting at $1,100 a night. Interiors are by Martin Brudnizki Design Studio, and a few two- to three-bedroom apartments are set aside for longer stays. The larger project is designed to connect the Katy Trail to Knox with a pedestrian passage and a half-acre park. Katz Bros. Hospitality, the group behind Beverley's and Clifton Club, has also announced a casual Tex-Mex spot called El Camino Royale near the hotel along the trail. A brand that wants a permanent Dallas door alongside that kind of foot traffic has a clear reason to sign on Knox this year.

The Village is investing too. In April, the Dallas Morning News reported state filings showing about $11 million in planned renovation work at Highland Park Village. That includes a roughly $6 million project at D40 and a roughly $5 million project at C34, both near Mockingbird Lane and Douglas Avenue, slated to begin this year. The filings are preliminary and subject to change, and they do not name affected tenants. Meanwhile, the Village's official site is running a Fall 2026 lookbook and a Partners Card shopping event.

So the two districts now play different roles in the same process. A brand's Dallas debut often happens in a corner of MARKET at 26B. If the test works, the permanent lease may land on Knox. Johanna Ortiz arrived at MARKET in July, and Spinelli Kilcollin has held the Residency for more than a year. Both are on the shelves at the Village right now, the same position STAUD and Cult Gaia held before their Knox announcements.

If you follow these openings for the same reason I do, a good space and the brand that fills it, I'm happy to compare notes on which new Knox and Village storefronts are worth a visit this season. Krista Cheatham keeps a close eye on how Highland Park's retail corners are changing. Let's Connect.